The Original Mallo Cup. The iconic American candy that started it all. During the Great Depression, two brothers sought to help their family by selling candy door-to-door. The Boyer brothers rode their bicycles all over Altoona, PA selling a variety of candies made in their family’s kitchen. One day they experimented by covering chocolate with marshmallow and made quite a mess! Their mother suggested they use cupcake cups to contain their marshmallow and chocolate creation.